A8 Media offers a variety of levels of sponsorship of events over the year involving our target markets, as well as more permanent sponsorship arrangements with sports teams and sports leagues across the UK and Ireland.

Events and Sports sponsorship can be observed and dated back to Rome and Ancient Greece where prominent society members supported the arts festival as well as the sports played. By support, it didn′t mean the proper sponsorship or patronage that was considered as a marketing tool.
It rather meant continuation of such festivals and athletic events for entertainment.

Today, however, sponsorship through events and sports has become one of the most popular kinds of sponsorship due to the amount of exposure it can get for both sponsor and spondee. Sponsoring an event or sport means that the sponsor is exchanging products or money for the right to link and associate the company name with the sporting event or athlete.